Mountain Trails

INDUSTRY  |  CAMPING EQUIPMENT

Early on as an intern, I generated graphics for Slumberjack, Swiss Gear, Mountain Trails, and Eddie Bauer in the corporate environment of American Rec. Other projects I was involved with included: hang tags, advertisements, logo design, catalog layout & design, and packaging design and development.

2007
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Logo Design & Brand Standards

I was tasked with developing a new logo for the Mountain Trails brand along with coming up with a new color palette and brand standards. It was one of my first ‘real world’ projects out of college. The logo and branding are still in use today.

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Bass Pro - Camping Ad

This is an example of a one-page ad I created for Bass Pro Shops. Created in Photoshop, it called attention to several products sold by American Rec.

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Mountain Trails Packaging Line

This is an example of a packaging design I did in the summer of 2007 for Mountain Trails. Created using Photoshop and Illustrator, it was one of a whole line of packaging I did for the brand.